The pristine pastures of the Falkland Islands are some of the most natural in the world, unaffected by the intensive farming practices that are typical elsewhere. Sheep and cattle graze extensively on diverse native pastures, including coastal tussac grass and green areas fertilised by penguin colonies, where wildlife and farming exist in harmony, and inland, on vast white grass pastures. It is often said that the 'Camp', is The Falklands. 'Camp' is the term given to the area outside the capital, Stanley, consisting mainly of 80 owner-occupier and several large farms, along with a total sheep population of circa 500,000 and 4,000 cattle that make up the countryside.
Much of the Falkland Islands land mass is used for agriculture. Despite grazing half a million sheep, the land has largely retained its native plant populations. Interspersed are areas of naturalised pasture species, generally on the more naturally fertile soils, which are of particular relevance to animal production due to their improved nutritional value. As such farming in the Falkland Islands is described as an extensive range land farming system. Freedom from many of the external parasites that plague other sheep farming areas, Falkland Island farming is a very natural system.
Over 99.9% of the Falkland Islands is totally natural pasture, and as such the lean, nutritious and succulent meat is proudly presented as naturally raised.